Hi, I’m Effie!

I started Just Effie because I’ve been there—I know what it’s like to feel bogged down by tech, especially when you’re passionate about making a difference. After 25 years in tech and launching my own wellness coaching business and digital health consulting business, I watched colleagues and friends struggle with tech decisions and business setup. It was clear there needed to be a space focused on simplicity, one that would help people out through the noise and feel confident in their decision.

At Just Effie, we focus on keeping things simple, healthy, and totally doable. Here, I blend my tech expertise with Tiny Habits® coaching to offer a balanced, practical approach for solopreneurs who want to build sustainable habits without getting overwhelmed.

My Mission

Just Effie is more than just coaching—it’s about creating a healthy foundation for your work-life journey. I’m here to guide you through the clutter and help you find the right path for you, one step at a time. If you’ve felt like you’re constantly on the hunt for the right tools, worried about burnout, or just need some grounding, I get it, and I’m here to help.

Fun Facts About Me

Outside of tech and coaching, I love being outdoors, whether it’s enjoying a walk in my neighborhood or going on hiking adventures with my husband. This year, we tackled the West Highland Way in Scotland—an unforgettable eight days of trails and breathtaking views!

And for those wondering, people often ask what “Effie” is short for. My answer: It’s “Just Effie!” 😉

About Just Effie

Why You’re in Good Hands

  • 25+ Years in Technology – Extensive experience designing systems and guiding clients through the tech landscape to make informed, effective choices.

  • Tiny Habits® Certified Coach – Expert in creating small, sustainable habits that make big impacts, helping clients build lasting change.

  • Lego® Serious Play® x Coaching Certified - Uses hands-on, creative approaches to help clients clarify goals, solve problems, and envision their ideal path forward.

  • mbg Certified Health Coach – Completed NHWBC-approved program, integrating wellness strategies that support a healthy and balanced lifestyle.

  • Certified Mindfulness Coach – Equipped to guide mindfulness practices that enhance focus, reduce stress, and improve overall well-being.

  • Precision Nutrition Level 1 Coach – Focused on nutrition foundations, with additional training in Sleep, Stress Management, and Recovery and Intermittent Fasting for holistic health support.